APHORISMSMarshall McLuhan was as best-known for his books on media culture as he was for his intelligent, insightful aphorisms and quips.
Here are just a few:
“I don’t necessarily agree with everything I say.”
“There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.”
“The new electronic interdependence recreates the world in the image of a global village.” Gutenberg Galaxy, 1962
“The medium is the message.” Understanding Media, 1964
“American youth attributes much more importance to arriving at driver's license age than at voting age.”
“Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.”
“A point of view can be a dangerous luxury when substituted for insight and understanding.”
“Ads are the cave art of the twentieth century.”
“Advertising is an environmental striptease for a world of abundance.”
“Affluence creates poverty.”
“All media exist to invest our lives with artificial perceptions and arbitrary values.”
“Antipathy, dissimilarity of views, hate, contempt, can accompany true love.”
“Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.”
“Art is anything you can get away with.”
“Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.”
Copyright © 2007