Welcome to VideoMcLuhan.com which is dedicated to the life and work of Marshall McLuhan. McLuhan was a Canadian author, English professor, a philosopher and a scholar. He has been an influential figure due to the criticism and rhetoric he often used in his works. His life was dedicated to bringing the truths in the world out through his lectures and publications. Though he passed away December 31, 1980 his legacy still lives on.
McLuhan began his legacy at the University of Manitoba where he earned his Bachelors and Masters Degrees in English in 1933. He then attended the University of Cambridge where he was required to enroll as an undergraduate student. He has stated that it was his experiences at Cambridge that influenced him to produce all of his works. It is also studying the trivium Cambridge that drew him closer to the Roman Catholic Church. He received a second Bachelors Degree from Cambridge in 1936. He was accepted as a member into the Church in 1937, against the wishes of his mother.
From 1937 to 1944 he taught English at Saint Louis University. While in St. Louis he met his wife, Corinne Lewis, whom he married in 1939. He then returned with his wife to Cambridge where he received a Masters Degree from the University in 1940. He then began to work on his dissertation which was focused on Thomas Nashe and verbal arts. He was awarded his PhD in 1943. He then continued to teach and found himself at a multitude of school before settling down at the University of Toronto.
In the early 50’s he began to teach Communication and Culture seminars at the University. He then published his first major work, The Mechanical Bride in 1951. As a result many offers from other Universities seeking to hire McLuhan poured in. To keep him at the University of Toronto they created a Center for Culture and Technology in his name in 1963. Shortly after this he published his second work Explorations.
Though he worked at the University until 1979 he began focusing more on publications. The Gutenberg Galaxy: The Making of Typographic Man was published in 1962. In this book he studied culture and media ecology and stresses how technology affects cognitive organization. In 1964 he published Understanding Media: The Extensions of Man. This book suggests that the media itself should be a focus of study rather then the content which lands in the media. The terms “hot” and “cool media are derived from this publication. Hot refers to media in which a person does not need to think to understand such as movies or TV shows. Cold refers to media in which a person has to think for themselves to get the full effect such as comic books or news articles.One of his most popular books The Medium is the Message: an Inventory of Effects was published in 1967. This book sold nearly a million copies world wide. This book focused on the effects of all media on human senses. This book was closely followed by War and Peace in the Global Village which was published in 1968. In this book McLuhan reflects on different types of warfare that have been used throughout history and how that will impact the future. His last publication From Cliché to Archetype was published in 1970.
Regent University McLuhan bio - http://www.regent.edu/acad/schcom/rojc/mdic/mcluhan.html
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McLuhan bio by Phillip Marchand - http://www.marshallmcluhan.com/marchand.html
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Wikipedia McLuhan entry - http://en.wikipedia.org/wiki/Marshall_McLuhan
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